The first book by Professor Jason Johnson, entitled Political Consultants and Campaigns: One Day to Sell, is now available for pre-order on Amazon.com.
One Day to Sell, published by Westview Press, is an extension of Dr. Jason Johnson’s research on political consultants, campaign strategy and political communication. In particular, Johnson examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. Professor Johnson’s research for One Day to Sell includes hundreds of interviews with campaign managers and political consultants to reveal the electoral strategy in American politics.
Click here to purchase One Day to Sell.