Dr. Jason Johnson’s new book Political Consultants and Campaigns: One Day to Sell is now available as an e-book for the Amazon Kindle.
Click here to buy One Day to Sell for the Amazon Kindle.
One Day to Sell explores the difference between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. Based on hundreds of interviews with political consultants and strategists, the Hiram College political science professor sheds light on the messaging, media strategies, positioning and negative campaigning that drives the modern political circus.