Professor Jason Johnson discussed his new book Political Consultants and Campaigns: One Day to Sell with Chuck Conconi of Qorvis Communications for a segment of the online public affairs program Focus Washington.
Click here to purchase One Day to Sell on Amazon.com.
In his book One Day to Sell, Dr. Jason Johnson looks at policy positioning from the point of view of the political consultants themselves. Should successful candidates seek the median voter, or should they position themselves in the direction of the most passionate voters? One Day to Sell incorporates interviews with campaign managers and political consultants into a groundbreaking research in political science.
Focus Washington is an online public affairs program sponsored by Qorvis Communications. A combination of Meet the Press and YouTube, Focus Washington analyzes complex policy issues in entertaining 3-5 minute online video segments. Focus Washington highlights unique Washington decisionmakers and their influence and knowledge of government. With over 140 interviews and more than 35,000 views, Focus Washington is a key destination for thought-leaders and executives to disseminate their messages online.