What do Hog Farmers, HBO’s “The Wire” and Jay-Z’s “99 Problems” have to do with Political Campaigns in America? In his new book, Political Consultants and Campaigns: One Day to Sell, Dr. Jason Johnson explains not only that, but literaly dozens of other theories, strategies and institutions that drive how modern campaign strategy works in America.
Focusing on the differences between what Political Science classes teach and what actual political consultants do in the field Dr. Johnson weaves together a fascinating narrative that is one part story, one part instruction guide and one part history lesson. Learn about negative advertising, candidate position strategy, recruiting, message strategy and Internet campaigning in his new book, available for pre-order on Amazon.com.
