To accompany the launch of his new book Political Consultants and Campaigns: One Day to Sell, Professor Jason Johnson today announced the launch of the Twitter hashtag #OneDay2Sell to promote the book through social media.
Tweets about the book from Professor Johnson’s Twitter feed – @DrJasonJohnson – will include the hashtag #OneDay2Sell so they can be easily identified. Professor Johnson encourages students and readers to use this hashtag to develop a dialogue about the book and its findings.
Hundreds of interviews with political consultants and campaign managers were conducted during the research of Dr. Jason Johnson’s new book One Day to Sell, published by Westview Press. In One Day to Sell, Professor Johnson examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns.