Dr. Jason Johnson appeared on Talk of the Nation on National Public Radio to discuss his book “Political Consultants and Campaigns: One Day to Sell.”
With less than six weeks left until Election Day, both presidential campaigns are focusing their efforts on reaching out to voters in crucial swing states. On today’s Political Junkie segment, host Neal Conan and guest political junkie Charlie Mahtesian of Politico discuss how campaigns devise their strategies at gametime. They’ll talk with campaign veteran Matt Schlapp who served as political director for President George W. Bush and Mark Sullivan, founder of the Voter Activation Network, now NGP/VAN, the primary software system for the Democratic party and progressive campaigns. They’ll also recap the week in politics from the congressional recess to the Gingrich endorsement of Missouri Senate candidate Todd Akin. Then Jason Johnson, author of “Political Consultants and Campaigns: One Day to Sell,” joins Neal and Charlie to talk about how political consultants shape campaigns.