Dr. Jason Johnson, professor of political science at Hiram College, was the featured guest on Midmorning with Kerri Miller on Minnesota Public Radio to discuss his new book Political Consultants and Campaigns: One Day to Sell. Click here to listen to Midmorning with Kerri Miller.
Campaign managers and consultants spend a lot of time trying figure out the traits that will help sell their candidate. But research shows that in many cases those traits aren’t what voters consider important. A political scientist wonders if this suggests a fundamental problem with our modern electoral system.
One Day to Sell explores the difference between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. Based on hundreds of interviews with political consultants and strategists, the Hiram College political science professor sheds light on the messaging, media strategies, positioning and negative campaigning that drives the modern political circus. Click here to purchase One Day to Sell on Amazon.com.