Dr. Jason Johnson was interviewed on Radio Times on Philadelphia NPR affiliate WHYY. In an hour-long interview, Professor Johnson discussed his new book “Political Campaigns and Consultants: One Day to Sell.”
One Day to Sell explores the difference between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. Based on hundreds of interviews with political consultants and strategists, the Hiram College political science professor sheds light on the messaging, media strategies, positioning and negative campaigning that drives the modern political circus.
Click here to listen to Radio Times on WHYY.