Professor Jason Johnson was interviewed by Young Black Professionals on Blog Talk Radio about his latest book Political Consultants and Campaigns: One Day to Sell.
Click here to purchase One Day to Sell on Amazon.com.
One Day to Sell explores the difference between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. Based on hundreds of interviews with political consultants and strategists, the Hiram College political science professor sheds light on the messaging, media strategies, positioning and negative campaigning that drives the modern political circus.
Click here to listen to Dr. Jason Johnson on Blog Talk Radio.