Hiram College professor Jason Johnson will launch a 24-hour “Tweet-a-thon” of findings from his upcoming book Political Consultants and Campaigns: One Day to Sell. Tweets with the hashtag #OneDay2Sell will run over a 24-hour period from Professor Johnson’s Twitter account @DrJasonJohnson.
One Day to Sell looks at consultant behavior on message formation, policy positioning, candidate recruitment and negative advertising. Do political consultants create campaign messages based on campaign context, the candidate’s traits, or both? Do consultants see a connection between how candidates campaign and how they actually govern?