Professor Jason Johnson’s new book Political Consultants and Campaigns: One Day to Sell will be released on Friday, July 15th, according to publisher Westview Press. Click here to purchase One Day to Sell on Amazon.com.
One Day to Sell looks at consultant behavior on message formation, policy positioning, candidate recruitment and negative advertising. Do political consultants create campaign messages based on campaign context, the candidate’s traits, or both? Do consultants see a connection between how candidates campaign and how they actually govern?